Every Tuesday, the employees of Nootrobox, a startup that develops “smart drugs” for heightened cognitive functioning, fast for 36 hours. Co-founder and CEO Geoffrey Woo recently boasted to Quartz that Tuesdays are now “one of our most productive days of the week.”
The team framed the fast as “biohacking,” a trend that seeks to acutely manage the human body in order to operate with the highest clarity and focus. It’s an extension of the quantified-self movement and is behind the Valley’s obsession with meal-replacement drink Soylent.
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Source: Elder Care Huffington Post