Forty-nine rambunctious puppies took center stage at Puppy Bowl XII Sunday afternoon, captivating TV audiences in the much anticipated "ruff" and tumble free-for-all.
Two pint-sized teams, #TeamFluff and #TeamRuff, charged onto Animal Planet's miniature football field at 3 p.m. EST ready to play ball with a bonafide referee on hand (with plenty of doggie poop bags) to ensure it will be a good, clean match.
As if watching wobbly-legged puppies tumble over another isn't heartwarming enough, the action-packed event's focus is on adoption awareness.
All the pooches were drafted from 44 animal shelters and rescue organizations from around the country. By the end of Sunday's big play date, the event's organizers hope to have every last one placed into a good home.
This year's entertainment includes chicken cheerleaders and a return of their wise-cracking parrot, Meep, providing play-by-play coverage on Twitter.
And instead of a Coldplay headlined half-time show, kitties will take the spotlight.
The adorable special is San Francisco-themed, showing the fur balls pawing across a miniature Golden Gate Bridge, Fisherman's Wharf and the infamous prison, "Al-Cat-Raz."
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